Read this intro...then click the link to watch (or copy and paste this link into your browser.)
http://www.steelcitysfinest.com/HondaAccordAd.htm
We are told that there are no computer graphics or
digital tricks in the film. Everything you see really
happened in real time exactly as you see it. The film
took 606 takes. On the first 605 takes, something,
usually very minor, didn't work.
The camera crew would then have to set the whole thing
up again. The crew spent weeks shooting night and day.
By the time it was over, they were ready to change
professions. The film cost six million dollars and
took three months to complete, including the
engineering design of the sequence.
The ad is two minutes long, so every time Honda airs
the film on British
television, they're shelling out enough dough to keep
any one of us in
clover for a lifetime. However, it is fast becoming
the most downloaded
advertisement in Internet history. Honda executives
figure the ad will soon
pay for itself simply in "free" viewings (Honda isn't
paying a dime to have
you watch this commercial!). When the ad was pitched
to senior executives
they signed off on it immediately without any
hesitation -- including the
costs.
There are six and only six handmade Accords in the
world. To the horror of
Honda engineers, the filmmakers disassembled two of
them to make the film.
Everything you see in the film (aside from the walls,
floor, ramp, and
complete Honda Accord) are parts from those two cars.
The voice over is
Garrison Keillor. When the ad was shown to Honda
executives, they liked it
and commented on how amazing computer graphics have
gotten. They fell off
their chairs when they found out it was for real. Oh,
yeah, about those
funky windshield wipers: on the new Accords, the
windshield wipers have
water sensors and are designed to start doing their
thing automatically as
soon as they become wet. It looks a bit weird in the
commercial.
Menangler 路