do I need to lubricate between the whitewall and the tyre, and if so what do I use

what do you want to do , clean them or install ?

I have whitewalls on my tyres, and was told to spray some armoroil between them and the tyre to stop rubbing, but it doesn't seem to be doing the job very well, one of the whitewalls has developed slight burn marks around the edges....just wondering what else I can do.

cleaning them with armour all will make them go yellow , I use wet and dry paper , just dip it in water ang give a light rub , keeps them like new.. You might have to get it redone if it is slipping