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posted on January 6th, 2011 at 08:45 PM
2010 - Volkswagen's biggest year EVER
Volkswagen Australia has finally done it.
For years the Australian Volkswagen annual sales record stood at 31,419 vehicles, set way back in 1964 when VW's Melbourne factory was cranking out
locally-manufactured 1200 Beetles, 1500 Type 3s and VW Kombis. The factory also produced complete cars and CKD kits for export, and that year
Clayton's production output was actually 34,558 vehicles - of which 31,419 were sold and registered in Australia.
Unfortunately 1964 was VW's sales peak, and sales dropped to 18,200 in 1966 and 14,900 in 1968 when manufacturing ended. CKD assembly briefly boosted
sales back up to 19,130 in 1971, but sales slipped to 15,700 by the time the factory was sold to Nissan in 1976. After that it was all downhill -
6,500 in 1977, 2,500 in 1979 and just 448 in 1981 when VW passenger car imports ended. From 1982 to 1988 the T3 Transporter was the only new VW
available.
VW's all-time low was in 1987, when the then-importers LNC Industries stopped importing VWs altogether. Just 48 Transporters were sold all year - one
VW sold every 7.6 days over the entire country. VW's 1964 record looked like it would never ever be beaten.
Ateco took over the VW franchise and restarted local sales in 1989, selling 1,097 Transporters that year. TKM took over in 1990 and after a slump back
to 418 VWs in 1992, Inchcape plc took over and built sales back to 3,600 by 1995, 6,900 by 1997 and 8,200 by 2000. VW Group Australia was created in
2001 and they continued the rebuild - 9,800 in 2002, 15,700 in 2005, up to 27,400 in 2007.
The last two years have gotten very close to VW's all-time 1964 record (31,419) - 29,875 in 2008 and 30,087 in 2009. But 1964 still reigned
supreme.
UNTIL NOW! According to VFACTS sales figures released today, Volkswagen sold 38,016 vehicles in Australia in 2010, a new all-time record!
Congratulations to Volkswagen Group Australia on this achievement.
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posted on January 6th, 2011 at 09:35 PM
Who needs a calculator when you have spreadsheets! I have all the data on all VW models sold here since 1954 - you can see the year-by-year breakdown
as part of our VW Australia History at http://www.clubvw.org.au/history/history.html
From 1954 until the end of 2009, VW had sold 632,529 vehicles in Australia, made up of 476,427 Passenger Cars, 145,423 Commercial Vehicles and 10,679
SUVs.
I haven't seen the detailed breakdown of 2010 sales yet (just the yearly total), but that now makes 670,545 Volkswagens sold in Australia since 1954.
If anyone has access to the detailed FCAI data sheets, please let me know...
